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Derya Copur is Turkish. She was born in Istanbul and educated,in London. She studied at Istituto Marangoni London and London College of Fashion graduating in 2009.

Derya works and lives in between two cities London and Istanbul. She is the head designer of the brand and mainly involved in the creative aspects of the brand and combines her sound knowledge of garment design technology with her international experience and strong education in fashion styling and intrinsically injects this blend into the brand's visual aesthetics.

She believes, fashion is something that comes after style